McBeard producer David Chang, who uses Telestream Wirecast for many of his productions, answered our questions.įacebook Live allows influencers or talent to connect directly with the audience. McBeard is an agency that helps brands like Mary Kay Cosmetics promote their products and services via social media. WHY DID YOU DECIDE TO STREAM VIA FACEBOOK LIVE? I love to broadcast live right as the storm chase is about to begin, so viewers can see the whole journey, from picking a target, driving to the storm, and then the ultimate thrill of being inside the storm. My Facebook Live streams revolve around storm chasing and severe weather. Delivering content using Facebook Live benefits the audience too, as they do not have to leave Facebook to watch the show live.\ I use Facebook Live on one of my Pages to deliver a weekly show with a co-host and guests. I have shared tutorials, tips, previews of events and workshops, and even published a miniseries using Facebook Live. I use Facebook Live on my main business page to provide visitors with educational content rather than posting an article, a video, or directing them to a separate resource or webinar. Krishna De is a digital marketing, brand engagement, and social media speaker, commentator, and mentor.
#MIMOLIVE FACEBOOK ERROR TV#
Crime incidents, protests, press conferences, emergency situations, traffic, and natural disasters like wildfires and floods.Ĭentral Valley TV delivers breaking news to a California community underserved by broadcast TV. It’s very important to our residents to stay aware of their surroundings and whatever situations may be playing out. My community is very public-safety oriented. The typical events are mostly breaking news situations. Photojournalist Carlos Rodriguez uses Teradek Cube for broadcasting live from on-location and answered our questions.
The YES Network produces many types of events on Facebook LiveĬentral Valley TV (CVTV) delivers video to a California community underserved by traditional broadcast TV. And on the complete other side of the spectrum, we also do a heavily produced weekly live talk show, complete with multiple camera angles, user comments, and graphics normally seen on linear programming. Our numbers show that the voyeuristic nature of these live videos is appealing to our users. For example, among our most popular streams is when we simply go live outside of Yankee Stadium at a Yankees game and allow our users to absorb the sights and sounds happening in the Bronx.
There’s no such thing as a “typical event” for us. Managing editor Kevin Sullivan, who uses Telestream Wirecast for many live productions, responded to our questions. The YES Network owns the exclusive local TV rights of the New York Yankees, the Brooklyn Nets, and Major League Soccer’s New York City FC. WHAT TYPES OF EVENTS ARE YOU PRODUCING FOR FACEBOOK LIVE? We also created a chart based on the vendor questionnaire - click here to find the web’s most comprehensive list of cameras, switchers, encoders, and other toolsthat are compatible with Facebook Live. Out of necessity, some answers are shortened and lightly edited, but we tried to preserve the original content as much as possible. In this article, we focus on five questions. Their complete responses, including details of the products they used, are available on this page. We received responses from organizations as large as PBS and Oracle to those as small as your local weatherman, with brand managers, a large church, a consultant, a music video producer, the New York Yankees, an Australian rugby team, and many others in between. So we asked vendors with Facebook Live-compatible products to identify some users who would answer a short questionnaire that explored these issues. While the technical side is interesting, the big questions on our minds were who’s doing it and why, how’s it working out for them, and how do they see Facebook Live growing in the future. We’ve all known for a while that you can stream live video to Facebook Pages.
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